Defying the laws of logo design again. For all the graphic designers viewing this who are about to comment on its complexity saying “it will be too hard to reproduce in signage” its ok dont panic guys I have it covered. Ive heard that so many times and yes the whole time I was designing this I was always thinking about how it was going to be reproduced in signage. Its handy being a designer who has owned and operated a sign shop for over ten years. For those who are worried about it it is quite simple to print and diecut a logo such as this at large sizes if you have the right equipment and know how.

After all, as designers its our job to listen to our clients and interpret and guide them but in the end we cant force them so if a client asks  me (sorry tells me) “make it have flowery, vines and scrolls and lots and lots of them” I have to either make it work or tell them to go elsewhere. I usually try to make it work first.

Pink is quite often used in design to portray “cheap” so when I was asked specifically to use pink and burgundy but make it look “high end” and professional I could feel both sides of my brain trying to tear each other apart. I think using the complex logo actually helped me with being able to keep the rest of the layout(s) simple.

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